WHY TICHU?

Brand Tichu, is the brain child of Smriti Bohra aka Tichu. A name her loved ones call her by. The brand resonates to Tichu's personality at a level, which is simple and yet profound. Each collection designed by Tichu takes hours of brainstorming with a team of designers and artisans to bring forth her inner connection to the world. Each design carries a piece of Tichu's heart and is a true piece of art, to be worn and possessed.


WORLDWIDE SHIPPING

From us to you

WELFARE CONTRIBUTION

Towards girl child in India
Towards wildlife preservation

HIGHLY SKILLED CRAFTSMANSHIP

By the most advanced thinking tools - The Human Hands

Crystals have been prized for thousands of years for their beauty and healing properties. The word 'crystal' translates to 'ice' in Greek, as it was believed clear quartz was water that had been frozen so deeply it would remain solid.

Crystal Quartz is a key component to every TICHU piece. It brings the wearer cosmic energy, enhances positive thoughts and wellness, giving strength and clarity to the intellect and reduces the harmful effects of radiation and radioactivity.

The world of Tichu


PRESS

“The magnetic display of harmonising colours, form and high finish in the creations, demonstrate her dexterity to strike a balance between beauty and functionality. Comfortable with any medium, be it gold, silver or even alternative materials or crafts like bamboo and bidri, Smriti creates enthralling jewels that are backed with powerful narratives. ”

— Times of India, March 2021

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