TICHU spotlights life's unconventional subjects, provoking one to reflect on their relevance and influence on our existential journey. Employing various art forms, the high-end brand sensitizes the wearer to the essence and wholesomeness of nature.
TICHU’s wearable art celebrates life in its entirety through a design lexicon that is unique. The collections are exciting, luxurious, and bold!
Smriti Bohra, pioneer and creative head of TICHU, makes each piece come alive with a Crystal Quartz that beats heart in each of her pieces, as it is believed to bring the wearer energy, positivity, wellness, strength, and clarity of thought, as well as reduce the effects of radiation and radioactivity.
Through her creations, Smriti aims to propagate a holistic approach to life, showcasing a deep interconnectedness between nature & mankind.
Towards the development of every girl who wishes to run, TICHU donates part of sales proceeds to Bhagwan Mahaveer Viklang Sahayata Samiti (Jaipur Foot), Jaipur. Tichu shares the vision with Jaipur Foot to ensure the physical, economic, and social rehabilitation of the challenged, to enable them to regain their mobility and dignity and become self-respecting and productive members of the society.
A bold shade of green represents the brand TICHU that characterizes
Timeless, Involvement, Contribution, Healing, Unusual;
this is precisely what makes TICHU so desirable.